If you read my blogs posts (though I know that not many people do), you’ll know that I just deleted my Instagram page for Reiki Surry Hills.
I’m going to delete my Facebook page for Reiki Surry Hills too and for the same reasons.
Facebook has been more active for me than Instagram. In fact, I have 28 reviews up (though over 10 years, that’s perhaps not that many).
In the early days of my practice, I learned that the way to get people to find your website was to have an active presence on the web. This meant multiple social media profiles, if you could. It meant regular blog posts, so your website would be active.
I actually quite enjoyed this idea, as a writer. Blog posts (like this one) seemed like a good way to talk about my practice and share information about reiki with my clients and with the world. I would write a blog post on my website and then repost it to my Facebook account.
It would seem though that this idea is an old one indeed. There are very few individuals and businesses that blog anymore. Blogs have, in most sectors (I think they may still be used for some academics and in some specialised sectors), been replaced by posts on Instagram, Facebook, LinkedIn and even TikTok. As far as I can tell, clients find my website easily, because of the Google Business Listing that is integrated with Google Maps. It really seems that my Facebook profile does not bring me clients. It is a small way of letting my Facebook friends know about my reiki practice, but they too, if they want, can visit my website instead.
The other thing, which is no small issue, is that I really have come to dislike Facebook. I’ll continue with my personal account, as too much of my life has been spent there. But the past years! Where after hooking us into using Facebook, they have flooded Facebook with ads and commercials. They’ve basically created a model that aims to make money off us, while engaging us as much as they think they can: which is through controversy and clickbait. Facebook have not done what they are responsible for, in protecting children from harm, in addressing fake news and disinformation, and for stoking political unrest.
All in all, if I think about what I want my reiki practice to bring to the world – healing, quiet, presence – it’s counter to most of the energy of Facebook these days – distraction, destruction and money making.