I never knew much about marketing, and it’s been fun, over the last eight years, to learn a bit, in a relaxed way, where I’m not desperately trying to get people to come for reiki treatments. Many years ago, I made my first postcard to give away. I actually did a letter-box drop in the neighbourhood. And I think I received zero clients from it. I thought potential clients would find it good to know that I’m close by, but I’m not sure the interest in reiki is enough, and I think people really hate receiving flyers in the mail these days! It was also not easy to find places to leave the postcards, and I eventually just handed them out to my clients, and sometimes, clients would take extra ones for their friends.
I think this has been most effective, as it reminds my clients, who have already hopefully had a good experience, that I’m around, and hopefully they kept the postcard up somewhere where they can see it.
I finally ran out of my old postcard, and the design was so old that I discovered it wouldn’t be easy to recreate. As you can see below, it used the old concept of a ‘Word Cloud’, which was fun at the time but I think had its moment.
So what would I do? I wanted to use one of my own photos and found one from our trip, a number of years ago, to Torres del Paine, a national park in Patagonia in Chile, one of the most beautiful places that I’ve ever been to. The photo brings me a feeling of peace and beauty and gratitude, so I hope it works for others too. Then, rather than a Word Cloud, I thought I could just make a little list.
Technology is really amazing these days, and to be able to design the postcard using www.canva.com, for free, and have it look so professional and pretty: I’m very happy with it. There’s just no way I could design that a few years ago with the technology available at the time. I always found Photoshop extremely difficult to use!
In any case, hope you like my new postcard, and I hope I can give you some at your next reiki treatment!
Discover the gifts and benefits of a session of Japanese reiki therapy, healing energy from an experienced practitioner. Visit my website or Facebook page for more information and SMS, email, call me or book online if you’d like to make an appointment. Since 2011, I’ve given over 1,350 reiki treatments.
Clients come to relieve stress, anxiety and for many other issues, or to just give reiki a try to see what it does for them. Folks come from all over Sydney and elsewhere to see me. While it’s easiest to get to me from the CBD, Darlinghurst, Paddington, Kings Cross, Redfern and Potts Point, I’m pretty easy to get to from anywhere in Sydney.